How to Get More Organic Job Applications Without Using Job Boards

One of the biggest challenges facing many businesses today is the shortage of staff. It can be tough to attract qualified applicants without relying solely on popular job boards like Indeed. But there are other ways to find potential employees, even those who may not have been actively seeking new opportunities. Here’s a simple, cost-effective approach that leverages your current staff and digital resources to attract organic job applications.

1. Create a Simple Application Form

A great way to start is by creating a Google Form or a careers page on your website. This will allow applicants to easily submit their information and resumes. Here’s how:

• Go to Google Forms: Start by going to Google Forms. Click on the Job Application template to get started.
• Customize Your Form: Add fields to capture applicant details like name, email, phone number, position of interest, and upload options for cover letters or resumes.
• Add Branding: Click “Customize Theme” to upload your logo, adjust colors to match your brand, and create a polished look.
• Enable Notifications: Go to “Responses” and link a Google Sheet to your form. This will store applications in one place and enable email notifications whenever a new application is received.

2. Share the Link

Once you’ve set up your form, you’ll need to share it. Here’s how to do it effectively:

• Generate a Link: Click on “Send” and copy the link to your form. For ease of sharing, consider shortening the URL.
• Post on Social Media: Share the link across social media platforms such as Facebook, LinkedIn, or Twitter. You can also include it in your newsletter or other communications.

3. Create a QR Code for Easy Access

Creating a QR code is a simple way to make your job application even more accessible, allowing potential applicants to apply with just a quick scan:

• Use a QR Code Generator: Go to a site like QR Code Generator, paste in your application form link, and download the generated QR code.
• Design a Flyer: Use tools like Canva to create an eye-catching flyer with the QR code and a simple message like, “We’re Hiring – Scan to Apply.”
• Distribute the Flyer: Print the flyer and distribute it to your team. Encourage them to hang it up on bulletin boards at local community spots such as libraries, coffee shops, or hardware stores like Home Depot and Lowe’s.

4. Empower Your Employees to Spread the Word

One of the most effective ways to attract applicants is through your current employees. Empower them by providing them with printed QR code flyers to place in areas where potential applicants might see them. You could even consider setting up a referral bonus for employees who successfully refer new hires.

Additional Tips for Increasing Organic Applications

This QR code method is just one strategy. You can also increase organic applications through:

• SEO Optimization for Job Listings: Ensure your careers page is optimized for search engines so that job seekers can find it when they search for related roles.
• Regular Social Media Updates: Keep your job listings active on social media channels.
• Engaging Your Local Community: Attend job fairs, post in community groups, and get involved in local events.

Get More Organic Job Applications

Building a steady pipeline of job applicants doesn’t always require big budgets or reliance on third-party job boards. By creating an easy, accessible job application process, and empowering your team to help you spread the word, you’ll be well on your way to meeting your staffing needs!