What is local digital marketing?
Local digital marketing helps businesses reach location specific customers, grow their revenue, and create new jobs. Reaching local audiences through digital advertising channels has become one of the most important marketing components for local businesses. Implementing a local digital marketing strategy enables businesses to be far more successful in acquiring new customers compared to companies that do not have a local online plan.
Local Marketing focuses on searches such as “Carpet Cleaning in Boston, MA” as opposed to a national marketing campaign that may just focus on “Carpet Cleaning”. A general keyword like carpet cleaning can attract people from all over the world, however if you are located in Boston, MA you only want local customers to call you and visit your website.
How do you target local customers?
Local digital marketing is promoting your business to the audience within your geographic area. By honing in on a specific location, your company can start building awareness for your services. Through search engine optimization, email campaigns, and ad management, your local business’s conversion rates can improve.
Local digital marketing vs National digital marketing
The main difference between national and local marketing is the strategy you use to target the audience. A national marketing campaign reaches a broader audience across the country with a less personalized contact. A local marketing campaign can reach potential customers within their area of service, while also interacting with them on a more intimate level. One example of this is having a google business profile. This is crucial for local digital marketing but won’t have any effect on a national focus.
What are good local digital marketing strategies?
Local online marketing is the best way for your business to reach valuable leads.
There are numerous methods at your disposal to reach your audience such as:
- Having a strategy for SEO.
By incorporating high-ranking keywords into your content, optimizing your website’s pages, and including accurate listings across the web, your marketing plan will be successful.
- Posting on social media.
Staying relevant with a blog, YouTube channel, or Instagram to post local content. Specifically, sharing content with location-specific keywords will help google know the locations you serve.
- Ad management.
Pay-by-lead advertisements on Google can help expand your online presence. Other paid platforms like Yelp and Groupon also attract leads from the bottom of the funnel, people looking for the best company.
- Creating an automated marketing campaign.
Automation creates the ability to reach a large audience quickly. If you have a database, targeting by geographical location is a great way to keep them coming back. For example, you could target everyone in Boston with a Boston-specific promo so it seems more personalized.
- Establishing partnerships with other local businesses.
Getting involved with the community will increase the likelihood of referrals for your company. B2bB networking opportunities can grow your business quickly. Creating local partnerships especially backlinks to your website from prominent local businesses is a great way to get google to trust you more for local marketing.
These strategies are something that we do for our customers to help them get in front of their target audience. After we help create local visibility through digital marketing, then we optimize their website and call to actions to convert the new viability into local leads.
What is SEO?
Search engine optimization is the process of accumulating website traffic when someone searches for your product or service online. The search engine results page is where a lot of marketing companies turn their focus because it targets bottom-of-funnel customers looking for a product or service that you offer.
There are 4 parts of the Search Engine Results Page:
- Google Local Service Ads
Are often displayed at the top of the search engine results page and directs people searching for your services to your website. This is a pay-per-lead model google is rolling out across the US.
- Google Search Ads (Adwords)
Below the “Google Screened” ads above are you traditional google search ads which are on a bid/ auction model and link out to a landing page or website.
- Off-site SEO
The actions that are taken outside of your own website impact your rankings on the search engine results page. These are things like google business profiles, yelp pages, and Facebook pages.
- On-site SEO
Involves optimizing the content on your own site with high-ranking keywords and accurate listings. Traditional SEO tactics optimizing headers, content, meta descriptions, etc,
Local Digital Marketing Experts
Engaging new and potential customers within a specific location with the intention of turning them into repeat customers is the goal of local digital marketing. At Phlash Consulting we help local service businesses get more visibility by implementing a custom marketing plan for our clients to promote growth. If you are interested in learning more about local digital marketing, set up a meeting with us click here.