5 Marketing Tactics to Grow Your Business Using QuickBooks
As a business owner, you always want to find ways to grow and improve your business. QuickBooks is an excellent tool that can help you manage your business finances, but it can also be used to help you grow your business. In this article, we will discuss 5 ways to use your QuickBooks account to grow your business through marketing.
1. Run a “Transaction List by Customer” and Setup Recurring Follow-ups From the Last Service Date
Following up with your customers after they have received your service is an excellent way to improve customer satisfaction and loyalty. QuickBooks allows you to run a “Transaction List by Customer” report, which shows all the transactions made by a specific customer.
By using this report, you can identify customers who have not used your services in a while and set up recurring follow-ups based on their last service date. This will help you stay top of mind with your customers and increase the likelihood of repeat business.
2. Use QuickBooks Email Addresses to Create an Email Newsletter
One of the best ways to stay in touch with your customers and prospects is by sending them regular emails. You can use QuickBooks to create an email list by using the email addresses of your customers and prospects. QuickBooks allows you to export your customer list into a spreadsheet, which you can then use to create a newsletter using an email marketing platform.
Creating an email newsletter is an excellent way to keep your customers and prospects engaged with your business. You can share news about your business, special offers, and promotions, and keep them updated on the latest products and services you offer. Here are 5 emails you can send to past customers and prospects.
3. Take All Outstanding Invoices (AR’s) and Put Them in an Automated Email Follow-up Weekly to Collect
Late payments can be a significant problem for businesses of all sizes. QuickBooks can help you stay on top of your outstanding invoices by setting up an automated email follow-up system. This system will send a reminder email to your customers who have not paid their invoices on time.
By using QuickBooks you can download a list of all customer with outstanding invoices and add them to an automated follow-up system. This will help ensure that you get paid on time and avoid cash flow problems.
4. Establish and Track Your Marketing Budget of 3-10% of Revenue
Marketing is an essential component of any business, and establishing a marketing budget is crucial to its success. QuickBooks can help you track your revenue and expenses, making it easier to determine how much you can allocate to your marketing budget.
As a general rule of thumb, businesses should allocate between 3-10% of their revenue to their marketing budget. By establishing a marketing budget, you can ensure that you have the resources to promote your business and attract new customers.
5. Run a “Sales by Customer Report Year Over Year” and Look at Who is Down and Contact Them to See Why
Understanding your sales trends is essential to identifying areas of your business that need improvement. QuickBooks allows you to run a “Sales by Customer Report Year Over Year,” which compares your sales from the current year to the previous year.
By analyzing this report, you can identify customers who have decreased their purchases and contact them to find out why. This will help you identify areas of your business that need improvement and make necessary changes to address them.
We recommend creating a spreadsheet and adding your top 30 accounts last year to date and then comparing them to your top 30 accounts this year to date. This will give you signs of who is down and you should reach out to them to see if you can gain their business back.
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QuickBooks is an excellent tool that can help you manage your finances, but it can also be used to help you grow your business. By following these 5 tips, you can use QuickBooks to create an email newsletter, automate your follow-up system, improve customer satisfaction, establish a marketing budget, and analyze your sales trends. By using QuickBooks in these ways, you can take your business to the next level.
Not sure where to begin, set up a 30-minute strategy meeting to discuss your businesses and start utilizing your database to grow your business.