5 Emails To Send Past Customers to Supercharge Your Business Growth

As a business owner, your past customers are a valuable asset that can help you grow your business. Not only have they already shown interest in your products or services, but they can also refer new customers to you. One of the best ways to keep in touch with past customers and encourage them to become repeat customers is through email marketing. In this article, we’ll explore 5 different types of emails (plus a bonus email) you can send to past customers to keep them engaged and interested in what you have to offer.

1. Monthly Newsletter

A monthly newsletter is a great way to keep your past customers informed about your business. It can include updates about new products or services, promotions, events, and industry news. The key is to provide value to your subscribers by offering information that is relevant and useful to them. You can also include links to your blog or social media accounts to encourage engagement and interaction.

Here is what we recommend for email newsletter structures:

1. Start with a main picture of your business (before & after or something else)
2. Link to a recent social media post
3. Share a relevant article for the time period or local area
4. Link to a different service on your website with a picture
5. Share a recent review from a customer
6. Include a call to action for service

2. Thank You + Offer

After a customer makes a purchase, it’s important to show your appreciation and encourage them to return. A thank you email with a special offer is a great way to do this. You can offer a discount on their next purchase or a freebie with their next order. This not only makes the customer feel valued, but it also incentivizes them to make another purchase.

To make the most of this type of email, make sure the offer is clear and easy to redeem. Use urgent language to encourage customers to take advantage of the offer before it expires. One way we found that works well is by using vouchers as a way to create scarcity and time frames.

3. Referral Request

Word-of-mouth is a powerful marketing tool, and your past customers can be a valuable source of new business. A referral request email asks your customers to refer their friends and family to your business. You can offer a discount or reward for each new customer they refer.

One way we have found this is by offering a gift card or discount when you refer a friend. 

You could do this by saying, “We do a monthly drawing of a $100 amazon gift card for every referred customer that comes in. All you have to do is refer a friend and have them provide your name and we will enter you into the drawing. Your referral will also get a $50 discount on their service so it is a win win.” 

4. Special Limited Discount

A special limited discount email is a great way to create urgency and encourage customers to make a purchase. You can offer a discount for a limited time or a special deal on a specific product or service. This can help drive sales and create a sense of excitement around your business.

We recommend sending out discounts to drum up business when you are slow. For example, get $25 off when you schedule service by March 31st is a great way to get return customers in your slow time.

5. New Service Offered You May Be Interested In

If you’ve recently added a new product or service to your business, a new service offered email can help promote it to your past customers. This email should highlight the benefits of the new offering and explain why it’s relevant to your customers. You can also offer a special discount or promotion to encourage customers to try the new product or service.

This works really well by sharing before & after pictures and customer reviews and referrals about different services you offer. 

Bonus Automated Follow Up Emails

Create an automated email sequence that goes out when customer or prospects get added in to a specific bucket in your customer database. Here are a couple we like:

Follow up on unsold estimates

Setup several emails to follow up with people with pending estimates.

Follow up on lead forms

When someone fills out a form and the don’t answer your call, setup an automated email sequence to put them in to follow up for you. 

Follow up within specific time frames after service

This is perfect to check in with customers to see how the service you provided was and also to touch base throughout the year after service was completed. One example of this is if you installed new carpet, you can follow up after 6 months with a discounted carpet cleaning offer.

Email Marketing Expert For Local Service Businesses

Email marketing is a powerful tool for staying in touch with your past customers and encouraging them to become repeat customers. By using these 5 types of emails, you can keep your customers engaged and interested in your business. Not sure how to set these emails up? Work with a digital marketing company like Phlash Consulting to build out these email sequences for your business.