Moving companies often advertise to complementary businesses such as residential property management, real estate, pest control, and restoration companies. Automated messaging software, like PhlashLite, can segment contacts within a company’s database so that businesses in relevant industries can be grouped together. This procedure creates efficiency for movers when composing their mailing lists. But what message should moving companies be communicating to their prospects and referral partners? For the basis of this report, realtors will be used as the targeted recipients of moving companies.

Examples of 3 text messaging templates that every mover should be sending to realtors:

“Hey (contact name), this is (name) at (location). Saw your new listing go live and wanted to say congrats!”
“Hey (contact name), this is (name) from (location). I wanted to schedule a lunch and learn with your team. Does 1 day next week work?”
“Hi (customer name)! Thank you for choosing (location name). Could you please take 30 seconds to tell us about your experience? Here is our Google review link: “

How can moving companies reach out to prospects?

Creating an open line of communication with businesses in partnering industries is critical for the growth of moving companies. The simple act of congratulating realtors on their latest achievements is an excellent way for movers to gain business opportunities. Unlike multi-message campaigns, sending out a congratulatory serves as a one-off text. In order to construct these commending messages, it is recommended that moving companies first gather information from reliable forums such as realtor.com. One major advantage that these websites can offer to moving companies is the power to find real estate agents within a specific geographic area. These free online resources also provide the emails and phone numbers of each realtor. By having access to their contact information, moving companies can initiate conversations with realtors that could potentially lead to the use of their services.

How can moving companies create strong customer relationships?

A way that moving companies can personalize mass texts to their contacts is by asking to meet over lunch. PhlashLite has various pre-written templates available catered to the duties of moving companies. One of those templates is a request for a lunch meeting. This invitation lets moving companies start scheduling meetings with future prospects all while receiving texts back from customers.

How can moving companies increase leads?

Moving companies provide their customers with labor to aid in the physical transfer of inventory from one location to another. In order to stand out from competitors, it is essential that customers upload reviews to Google. Reviews make up 17% of a company’s Google ranking. Automated messaging platforms are a great way for companies to obtain reviews. With the application of a template that requests a review, an automated text message can be instantly sent to customers once they finish receiving the service provided by the moving company. This text message soliciting customer evaluations can either be sent to the entire database or a specific category of people such as realtors. Customers tend to prefer companies with more reviews because they are seen as credible. Therefore, sending out a review request to customers can drastically increase a moving company’s leads.

Text messages generally have over a 90% open rate. This statistic alone makes texting the most effective method of communication. Phlash consulting helps clients convert more leads and retarget prospects into returning customers through automated text messaging. To learn more and schedule a meeting today, visit our website.