The size of the United States carpet cleaning industry has steadily grown for the past five years at an annual rate of 1.7%. Due to the few overhead expenses of this industry, carpet cleaners earn a profit of around 80%, making these businesses very cost-effective. As the carpet cleaning industry continues to flourish, there is endless opportunity out there for business owners. So what can be done to further industrialize this commercial service? The answer lies in the simple act of sending text messages.

How to retarget carpet cleaning customers with text message marketing?

Automated text messaging systems allow companies to choose from various pre-written templates that can be sent to customers and clients regarding a specific topic of focus. Templates can be customized to cater to each company’s unique services and be modified to a customer’s distinct request. Companies have the option to not only message numbers from their contact list but also numbers of people that have called before. A mass text can also be sent to customers filtered within a specific geographical area. With the application of automated text messaging, companies have the ability to engage with customers and in return receive a rise in business.

3 Text Messages Carpet Cleaners Should Send

1. Hey this is ___  from ______________, we have a few openings on our schedule next week. We have a $25 off voucher off any of our cleaning services good through August. Would you like one?

2. Hey ________, this is your friends at____________. We will be in your area next week and want to see if you need your carpets cleaned?

3. Hi ______________________! Thank you for choosing ____________. Could you please take 30 seconds to tell us about your experience? Here is our Google review link: 

How to allow customers to text pictures of stains?

With the ability to send a picture over text, businesses can give estimates or confirmation of a job well done. Pictures are an efficient method of communication for carpet cleaning companies because they can provide an estimate of their services without taking an unnecessary trip to visit the client’s space. A client sending in a photo also allows an opportunity for the company to follow up with them. If a customer is uncertain whether they desire the carpet cleaning service, the business may add a tag to set up automated messages which will be disabled once the customer answers. This allows the conversation between the customer and company to remain open. The follow-up process is a good way to exercise leads by securing the customer’s phone number which may then be entered into the company’s database. By requesting a picture, carpet cleaners can instantly provide estimates as well as continue to draw in customers through the follow-up process. 

How to text customers review links?

Reviews are imperative to any company’s success. With a text messaging system in place, businesses can ask customers to write a review of their completed carpet service with a simple text message. Through text, a company can even attach the link to their Google Review directly for the customer to access. The more Google reviews a company has correlates to the amount of exposure their company will obtain through organic searches. With this logic, positive customer reviews will lead to more leads and therefore propel sales. By securing reviews, companies are able to receive positive feedback so they can either continue the practices that are working for them or use constructive criticism to implement beneficial changes to their operations. For these reasons, messaging customers a request for reviews is a great form of communication for carpet cleaning companies.  

Convenience is a key factor in every customer’s decision-making. This desired element of convenience among customers transpires to why texting is continually shown to be the most effective platform of communication. That is why together, these 3 text messaging practices that all carpet cleaners should apply to their operations create the utmost convenience for customers. In return, this practicality will turn leads into customers and customers into repeat customers.